Chatbots are the new hot crave on the rise in enhancing customer experience efficiently for an incredibly low ongoing cost. A chatbot is a self-service marketing tool that essentially enhances a customer’s time spent interacting on your website, which to note, is the key to higher search rankings. Top-tier companies such as Sephora, Duolingo, & Starbucks have already incorporated chatbots as part of their marketing strategy. In fact, the global chatbot market is expected to top $1.23 billion by 2025. Insane, right?
In other words, chatbots are simply the answer to amplifying your digital presence. What’s crazier is the fact that 60% of companies still haven’t dipped their toes in the chatbot market, let alone know what it’s all about.
Luckily for you, we’re here to make sure that you’re a part of the 40% that stays one step ahead of the chatbot game.
Ways to Improve SEO with Chatbots
Earn Higher Ratings
Rank your way up on any search engine platform by driving a high level of customer satisfaction for your online customers. Chatbots are much like a 24-hour customer support service that makes sure your customers are taken care of whenever they need it the most.
Think of it as like pampering your customers. I mean, who doesn’t want to be pampered? Let your audience know they’ll be taken care of in finding just what they’re looking for, anywhere and anytime.
Chatbots essentially keep online visitors from clicking away and suggests to Google that your webpage is worth noting.
Let chatbots boost your web traffic by allowing visitors to build a connection with your brand and earn you customer loyalty. Chatbots engage online visitors by instantly delivering the information they need in order to help them double down on their decisions.
Chatbots are proactive in generating leads and guiding them further down the sales funnel by following up with customers and offering them promotions.
Even more, chatbots are free to be characterized in a way that fits with your brand’s personality. Empathy and authenticity are what drives engagement, and what ultimately makes customers keep coming back for more.
It’s time to ditch outdated services and let your company be in on the latest innovative trends. Keep up with higher-ranked companies with chatbots that bring something fresh, beneficial, and highly innovative to the table. It’s time for chatbots to make your business more accessible to a larger audience through social media messaging platforms, notably Facebook Messenger.
How to Use Chatbots Effectively
1. Optimizing Web Speed
Chatbots are known to slow down web speed, which implies a higher bounce rate when your website doesn’t load immediately. It’s important to consider solutions in optimizing web speed when you have a chatbot installed.
2. Personalized Chatbots
As we’ve mentioned before, customers are looking for a personalized experience whether they know it or not. Therefore, a well-designed chatbot should mimic a real-life conversation between customer and support provider. If not, lack of authenticity will be enough to turn your customer away and drive bounce rates through the roof.
3. Set A Purpose For Your Chatbot
Don’t invest in a chatbot just for the sake of having one. It needs to have a purpose and add value to your company.
Ask yourself this, “Will it further enhance my business?”
In other words, adding a chatbot to your marketing strategy when you don’t really need it, will do harm to your SEO more than it will good.
Chatbots have been proven to improve the SEO performance on your website along with many other benefits. In fact, it’s still a wonder to us why the majority of businesses still aren’t using chatbots.
Whether it sounds too good to be true, which it’s not, it’s a marketing tool that’s just too good to pass up.
Here at RAIJU, we’ve taken advantage of this key to elevation.
What will you do to take advantage of yours?
If you have any questions, chat with us here.