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Guide:
Messenger Marketing for
Digital Marketers
Guide:
Messenger Marketing
for Digital Marketers
Discover the wonders of Messenger
Marketing and what it can do for your business.
Marketing and what it can do for your business.
Discover the wonders of Messenger
Marketing and what it can do for your business.
Marketing and what it can do for your business.
By Joon Lee
Not sure what Messenger Marketing is all about? We get it, it’s a new hot concept that’s rattling the way marketers are doing their thing. We’re here to help you scratch the surface and show you why you all hands should be on board.
This guide will tell you everything you need to know about Messenger Marketing, such as what it offers, what it’s capable of, and how it could benefit you as a Digital Marketer.
What is Messenger Marketing?
In a nutshell, you’re putting your business on messaging platforms like WhatsApp, Instagram, and Facebook. As of today, Facebook is the most notable platform for Messenger Marketing. Here’s a few reasons why:
- Users can rapidly automate and scale your business
- Direct ad clicks straight to your chatbots
- Facebook’s chatbots are constantly improving
The 24 Hour Rule
Think about the massive amount of spam emails you receive. Now, think about how many you get from Facebook. You’re probably not really annoyed by Facebook (if at all) and that’s because of their super strict automated outbound messaging system.
Facebook has a 24 hour rule so users, like yourself, can’t be spammed. This is made possible by allowing chatbots to send you as many messages within 24 hours of your first interaction with them. Every time a user responds to a chatbot, the 24 hour restriction resets. Essentially, when you don’t respond within 24 hours, the chatbot stops messaging you.
Sponsored Messages
As you may already know, images and videos are standard ads on Facebook that encourage clicks. Sponsored Message campaigns let you send a message via Facebook Messenger instead of your typical feed ad.
You may be asking, “Why would I want to pay for ads via Facebook Messenger, when I can just do the same through email for free?”
The main difference would be the open rates. The average email open rate is 20% while Facebook Messenger averages 80%. Some clients are even hitting a 93% open rate with a 76% click-though-rate. Insane.
Email & SMS
Just to clarify, we’re not telling you to drop your email and SMS campaigns for Messenger Marketing. That’d be a HUGE missed opportunity to have these pillars work together.
What would this look like? Well, you could use email and SMS campaigns to attract new or re-engage existing users and direct them to your chatbot! The possibilities are endless, so take some time to think ways you could use them for your project.
Follow Up Potential
Another question you may be wondering is, why bother investing in a Facebook chatbot if your email and SMS campaigns are doing well?
High open-rates aren’t the only attractive feature about Messenger Marketing (although it’s definitely a “wow” factor). Unlike SMS and email, Chatbots don’t rely on getting a lead’s information to follow up. Everything the Chatbot needs for a follow up is already on Facebook!
Chatbots can also directly message prospects that comment on your posts. They can message prospects that either leave a comment or reach out based on certain keywords.
What would this look like? Well, you could use email and SMS campaigns to attract new or re-engage existing users and direct them to your chatbot! The possibilities are endless, so take some time to think ways you could use them for your project.
Here’s one scenario where this would be super helpful: if you snapped a perfect shot of your recipe, all they’d have to do is comment “I need this” and it’d be theirs, you’d have your chatbot send your recipe to everyone that commented “I need this”. Then, you could follow up with your highly engaged leads with promotions on your smoothies!
Sounds neat, doesn’t it? We hope this helped you understand more about chatbots and what it offers when taking on Messenger Marketing. We’re confident that it’d help take your business to the next level as it has with our clients.
Feel free to reach out if you have any questions with setting your business up with Messenger Marketing 